ELFA-LEATHER ENHANCES THE JETBLUE EXPERIENCE
JetBlue has embarked on a fleet-wide overhaul of its cabin interiors which includes the introduction of many customer-friendly amenities such as more legroom, larger video screens, Wi-Fi and most importantly – ELFA Leather upholstery throughout.
The refurbishment aims to meet customer demand for an affordable premium product, which ELFA Leather helps to achieve through its light weight, easy maintenance properties which lead to substantial cost savings.
JetBlue CEO Dave Barger noted that JetBlue is not taking a traditional approach to the premium market: “We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price”.
ELFA Leather has been used across all seating classes, including the new lie-flat beds, creating an attractive cabin environment for the airline and its passengers.